What is digital communication? A digital communication strategy

internet communicationOnline communication is characterized by the digitization of informational content. But more than that, it sees corporate communications as a global ecosystem, as an environment that encompasses and interacts with multiple facets of the digital world.

Internet communication has emerged as a new communication and marketing activity. The term refers to any (communication or marketing) action that is oriented to promote products and/or services via digital media. Companies need to reach their consumers personally, in a highly targeted, interactive manner. The new corporate objective in this consumer targeting focuses first on the company’s website but also on Facebook, LinkedIn, Viadeo, Twitter, interactive TV, video games and mobile devices.

But what does communication mean today? And what about digital? Companies today must not only have an online presence but must also pay attention to their positioning on the web by clearly defining their digital communications and the digital strategy they want to adopt in order to build a bridge between digital media and traditional media.

For each type of activity, a digital strategy provides a sort of checklist to follow in order to optimize the company’s marketing targets on the Net.

A digital strategy leads to new connections between distribution channels with the aim of evaluating needs for tools and defining campaign budgets.

Digital communications can help you to implement that strategy.