Qasim Raza

Advertising, Marketing & Public Relations ABOUT This sector is about creating narratives and brand identities. It’s for story tellers and strategists, people who want to understand how people think and use that knowledge to craft appealing messages for them. Working in this sector you may find yourself managing relationships with the media or researching people’s views on products. Creative people can get involved in designing billboards, filming advertisements or recording promotions.

How Content Marketing Today is Transforming the PR & Communications Landscape: 5 Trends you Need to Know About The idea that content is now KING has been so deeply engrained within us all that we’ve been practically made to envision it wearing a massive sparkling gold crown! As emphasised by Ann Handley in Everybody Writes, content is the ‘building blocks’ of any communications campaign. And in our content driven world, everyone suddenly has to become a good writer in order to carry marketing messages forward. But herein lies the problem. Churning out ‘good’ content is simply not good enough. At least, not anymore! As we fast approach 2018, it’s more apparent than ever that we not only have to change our approach to content, but we also have to fundamentally change the way we think about content. As content marketing evolves at the speed of light, with the PR and Communications landscape fast transforming with it, here are 5 key changes worth considering.

Content Marketing Meets Public Relations PR & Content Marketing With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent Public Relations (PR) agencies with their 2014 predictions. The over-arching theme of post was the importance of content marketing. While I can’t say this is ground-breaking news there is much truth to it. For starters, let us define some of the keywords. Owned vs. Earned vs. Paid Owned Media: Owned media is, as the name suggests, content that an organization owns. In other words, those that the organization has complete control over. This includes blogs, social media accounts/pages, websites, etc. Earned (also known as editorial) Media: Earned media, on the other hand, is content that you receive from pre-existing external outlets. This varies from guest blogs to Facebook likes to Pinterest Re-Pins. Paid...

Blurred lines in an era where content strategy reigns supreme The real game-changer is that content marketing can no longer be separated into distinct entities that live and breathe in different spaces. Forget the days when a content writer in a PR/Comms company just dealt with blog writing, while another team focused on paid and earned media. These days, everyone has to become far more strategic in their content marketing efforts; a team has to work together in unison to complement each other through every step of a campaign. In this light, it’s hardly surprising that Content Strategists are becoming so popular in the industry: they analyse the tone of a brand’s current content and determine if it needs to change, they undertake content analysis to evaluate content effectiveness, and they come up with a full strategic plan. They also know just how to deal with content distribution and optimisation. And then they’ll bring the content team together – content writers, social m...

Digital Advertising: The New Career Path in PR? Tags: Andrew McMain, Bing Ads, careers in PR, careers in public relations, digital advertising, digital certification, digital PR, digital public relations, Edelman, Google Adwords, Google Partners, jobs in PR, MediaWorks, Muriel Jackson, native advertising, online advertising, PR 2.0, PR advertising, PR specialties, public relations 2.0, public relations advertising, puvlic relations jobs, Richard Edelman, SEO, SEO certification, specialties in PR, Tom Foremski PR v Ads Can developing expertise in digital advertising become a promising new specialty for growth and expansion in public relations? We are among others asking this question lately because of the unfavorable changes occurring in and prognostications about the decline of advertising agencies. Several recent reports have detailed the negative changes affecting traditional advertising [due to its reliance on major revenue from print and broadcast industries, bo...