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How Content Marketing Today is Transforming the PR & Communications Landscape: 5 Trends you Need to Know About


The idea that content is now KING has been so deeply engrained within us all that we’ve been practically made to envision it wearing a massive sparkling gold crown! As emphasised by Ann Handley in Everybody Writes, content is the ‘building blocks’ of any communications campaign. And in our content driven world, everyone suddenly has to become a good writer in order to carry marketing messages forward.
But herein lies the problem. Churning out ‘good’ content is simply not good enough. At least, not anymore! As we fast approach 2018, it’s more apparent than ever that we not only have to change our approach to content, but we also have to fundamentally change the way we think about content.
As content marketing evolves at the speed of light, with the PR and Communications landscape fast transforming with it, here are 5 key changes worth considering.

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