Advanced Digital Strategy

This course is now closed for online registration. If you wish to attend this course please email info@prinz.org.nz or phone 09 358 9808.

Please note: This course has changed venue from Terraces Conference Centre to Cliftons Wellington.

Overview

You might be familiar with online tools and social media tactics but

do you have the right strategy? One that will develop and support key relationships for your organisation and help you achieve your business or organisational outcomes? This session looks at joining the dots of digital practice, examines social media and where it fits with your online, communication and organisational strategies, looks at the relationship between online and offline engagement and sets you on your way to developing a coherent and effective digital strategy for your organisation.

Key content

Planning online engagement

Identifying online communities - the new search imperative

Using data effectively and establishing influencer networks

Ten steps towards developing and implementing a sound online strategy

Measuring and evaluating social media programmes

Social media ethics, regulation and the practice shifts ahead

Learning outcomes

Understanding and knowledge of trends and patterns within the digital environment

Understanding and knowledge of social media strategy and implementation

Understanding and knowledge of social media measurement

Understanding and knowledge of social media resourcing

Who should attend?

This is a practitioner level session (two - four years’ experience +) aimed at those who are familiar with social media and the digital toolbox but looking to develop a strategic approach for their clients or organisations. Those new to the online environment, or with limited experience of social media should consider the PRINZ Social Media Boot Camp as a first step towards improving their knowledge.