Qasim Raza

The future of public relations Public-Relations Public relations has always been and will always be about content development and management, but with the fast evolving social media trend, PR must “keep up with the times.” Past PR professionals have taught us to curate creative and strategic stories for clients along with teaching us to measure media coverage. But the PR field has changed. As the lines between advertising, marketing and public relations begin to blur, PR professionals have to learn to navigate these new waters. The first trend to look out for is specialized experts. In today’s Internet-based world, it is easier (and cheaper) to assemble a group of experts per project basis, instead of keeping the mental processes all beneath the same roof. Sure, it will take more effort from the agency end but the future of PR looks like partnerships between experts.

The next trend is the content train. Agencies used to simply hand over their public relations, marketing and advertising, sit back and approve whatever need be. Today, in order for work to get done smarter, faster and cheaper, promotion and advertising requires participation from the client. Simply put, your client knows the material and you don’t. But what you do know is what kind of content spreads, how to create it, market it and measure it. You can outsource a lot of duties but outsourcing relationships is a resounding mistake. The client must be involved in forming trustworthy relationships. This means delegating time each day to communicate with the agency’s clients, hence the SOCIAL aspect of social media. Sure, the agency could outsource the building of relationships, but this could be the downfall of the agency. It could go one of three ways: the trustworthiness of the relationship would be a lie, the agency would be posting irrelevant content that is not reaching the...

Which is the best PR agencies in Delhi, India to work with? Public Relations  is basically a multifaceted industry which does not rely on traditional media. Their expertise lies in the amalgamation of various communication strategies including traditional and online public relations. Brand positioning, messaging and marketing communication few core elements of PR. Having a unique ability to understand brands value and anticipate its needs is what a good PR Firm will provide you with. The developing world has further bought changes in the public relations landscape as well. Today the world is leaning towards digitalization. People demand instant leads,...

Part Of Social Media Imagine spending as little as 6 hours a week in order to increase your business's recognition, traffic, and sales with little to no cost. That's right! About 90% of marketers claimed that social media generated immense exposure for their company, and that's only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It's easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren't sure which ...

Smart Social – A tool for Smart Social Media Marketing5 min read   This blog is about how businesses can do smart social media marketing. Most brands today have a social media presence. Be it Facebook, LinkedIn, Twitter, Tumblr or Instagram, businesses have permeated into all major social platforms and no social channel now remains insulated from marketing. Social media has long-term benefits and should therefore not be sidelined while implementing a marketing strategy. While it does take time and effort, the pros of having a dedicated and efficient social media team far outweigh the cons. However, when you have a significant presence on social media across different channels, managing all of them at the same time becomes a challenge. This is where marketing automation tools come into play. They enable you to have a larger presence and impact on social media at a reduced cost, in less time.