Smart Social – A tool for Smart Social Media Marketing5 min read

 This blog is about how businesses can do smart social media marketing. Most brands today have a social media presence. Be it Facebook, LinkedIn, Twitter, Tumblr or Instagram, businesses have permeated into all major social platforms and no social channel now remains insulated from marketing.

Social media has long-term benefits and should therefore not be sidelined while implementing a marketing strategy. While it does take time and effort, the pros of having a dedicated and efficient social media team far outweigh the cons. However, when you have a significant presence on social media across different channels, managing all of them at the same time becomes a challenge. This is where marketing automation tools come into play. They enable you to have a larger presence and impact on social media at a reduced cost, in less time.