Qasim Raza

• Micro-model of The Communication Process Micro-models of marketing communications concentrate on consumers’ specific responses to communications. The below figure summarizes four classic response hierarchy models. All these models suppose the buyer passes through cognitive, affective, and behavioral stages, in that order. This “learn-feel-do” sequence is suitable when the customer has high involvement with a product category perceived to have high differentiation, such as an automobile or a property. An alternative sequence, “do-feel-learn,” is appropriate when the target has high involvement but perceives little or no differentiation within the product category, such as an airline ticket or personal computer. A third sequence, “learn-do-feel,” is relevant when the audience has low involvement and perceives little differentiation, such as with salt or mineral water. By choosing the right sequence, the marketer can do a better job of planning communications.

Marketing Communications What we call marketing communication (MARCOM for short) involves the use of a variety of tools and functions, such as advertising, public relations, sales promotion, direct response, events and sponsorships, point of sale, digital media, and the communication aspects of packaging, as well as personal sales and a number of new forms of online communication that have emerged recently. All are parts of a planned effort to deliver specific messages used strategically to promote a brand or organization, that is one of the P’s in the marketing mix which contains Place, Product, Price, as well as Promotion. They deliver a complex system of brand messages we refer to as brand communication—all the various marketing communication messages and brand experiences that create and maintain a coherent brand. In other words, Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the pro...

How PR Professionals Can Use Reddit for Marketing Reddit for Marketing Admittedly, it can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The self-proclaimed “front-page of the internet” can be intimidating. But for PR professionals, it creates a huge opportunity.   “The great thing about Reddit is that it changes to suit you,” fans are fond of saying. If it is a big enough change to suit anyone, that means there are plenty of ways to use Reddit for marketing. And, it attracts a huge amount of traffic: An estimated 1.58 billion users accessed the site from April to September 2017. Word of Caution The great thing about Reddit being so diverse is the opportunity to reach a broad audience, but that can also be a pitfall for which you must prepare. As many celebrities and other high-profile personalities, includin...

Impact Of Marketing Communications Mix business’s total marketing communications mix includes the specific mix of personal selling, advertising, public relations, sales promotion, and direct-marketing tolls that the firm uses to pursue its marketing and advertising objectives. Marketing communications mix is also called promotion mix. The details of these five promotion mix tools are given below: PERSONAL SELLING Personal selling is the presentation by the sales force of the company for the reason of generating sales and building strong customer relationship. ADVERTISING Advertising is a paid form of non-personal promotion and presentation of thoughts, products, or services by an identified sponsor. PUBLIC RELATIONS Building excellent relations with the company’s different public by obtaining positive publicity, building up a superior co-operate image, and heading off or handling unfavorable stories, rumors, and events. SALES PROMOTION Sales promotions are shor...