How PR Professionals Can Use Reddit for Marketing

Reddit for Marketing

Admittedly, it can be difficult to know where to start when considering Reddit for marketing.

Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people.

The self-proclaimed “front-page of the internet” can be intimidating.

But for PR professionals, it creates a huge opportunity.

 “The great thing about Reddit is that it changes to suit you,” fans are fond of saying.

If it is a big enough change to suit anyone, that means there are plenty of ways to use Reddit for marketing.

And, it attracts a huge amount of traffic:

An estimated 1.58 billion users accessed the site from April to September 2017.

Word of Caution

The great thing about Reddit being so diverse is the opportunity to reach a broad audience, but that can also be a pitfall for which you must prepare.

As many celebrities and other high-profile personalities, including President Obama, have participated in Reddit’s ‘Ask Me Anything’ (AMA) feature, it has become more mainstream.

Putting on an AMA, or other pieces of content on Reddit can be risky.

Your subject is on the hot seat, and due to the fast-paced nature of the site, it can be easy to fire off unscripted, quick responses.