Qasim Raza

DIGITAL MARKETING PUBLIC RELATIONS Digital Marketing Public Relations is one of courses that consist in Marketing Communication major, speciality of Marketing Public Relations. Nowadays, Digital Marketing is essential for public relations practitioner. It helps public relations practitioner to do branding for their client’s product through digital media. Digital media is so pervasive that consumers have access to information any time and any place they want it. People will easily to get about the information of products or services that came from digital advertising. Public Relations (PR) must facing a lot of problem, especially in this era that things can be more complicated faster. So, it is not just about promoting and digital media management but it could be also about handling negative news. Therefore, digital media is so important to support any kind of business. They support the core of the business and as you know that years lately, there came up many company ...

Digital marketing vs public relations: where do you draw the line? Digital Marketing vs Public Relation As our lives become more digitally oriented, every aspect of business has been baptized by it, including public relations. Digital marketing and PR are ideally used together in an effective marketing strategy, so much so, that their differences are being subsided. Both are essential part of any business approach, but vary in their target performance, and outcomes. Integrating the two in your campaign can bring the best of both the worlds. Despite the similarities they share, there are some key differences between the two, such as: Communication Source: The outlining factor dividing digital marketing, and PR are the sources they use to channelize information. Digital marketing solely accounts the online sphere, focusing on PPC, social media, and web development. PR, on the other hand, is a combination of print publications, and social media. However, the PR strateg...

Digital Public Relation What is Digital PR & why do you need it? To stay ahead of your competitors, you need something more than a good product. Today, for any and every brand; the sales and customer acquisition depends largely on the reputation of the product and the brand identity. Developing your Public Relation on digital platforms will give your brand the much needed flair. Promoting your product only around your target audience is not enough, it is equally important to promote it out of the usual sphere of your target audience. Digital PR activities are strategy driven which systematically aim to build valuable relationships between a brand and its customers. Digital PR is executing your product/service promotions across digital platforms like Facebook, Instagram, LinkedIn, Twitter etc. It helps building better relations with the public that is directly and indirectly related to your brand. The “public” bracket may include your customers, target audience, empl...

Digital PR and the marketing mix: How to use PR for SEO success In this piece, Jess Hawkes of Impression looks at how small businesses can make the most out of the digital marketing channels available.