Qasim Raza

Self-Marketing and Christian Humility: Are They Compatible? Is it OK for Christians to engage in self-promotion? When we work with job-seekers on their resumes, cover letters and interview preparation, we address the issue of how they can best "showcase" their qualifications for their particular job target.   Some job seekers, however, are uncomfortable with this idea, feeling that they are somehow not being humble-and risk being seen as prideful-when they talk about their abilities and accomplishments. They are not alone; many Christians struggle with what is appropriate in marketing themselves in the world Keys to a Christian Perspective of Self-Promotion With the proper perspective, Christians can promote themselves effectively in their job search, performance evaluations, and business marketing while maintaining their sense of humility. The following are three keys to what we believe is a biblical view of representing oneself in the marketplace. 1)   ...

A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue. A social media marketing expert should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels. Here are the digital marketing roles and responsibilities of a social media marketing expert: Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. Promote the brand’s products and services on various social media channels. Build social media marketing strategy and execute it through competitive and audience research. Optimize company pages with each social media platform to increase the company’s social co...

Understanding Online Marketing Establishing a brand and attracting prospective customers are the two most important mantras for any successful business. Without proper marketing strategy in place, a business has quite a high probability of failure. Online marketing is one of today’s most useful marketing strategies that help you to develop your company’s online exposure and reputation. Online marketing or internet marketing refers to any strategy, tool or method that can be used to let the world know about your company. Methods can be of different types. For instance, some can be well defined advertisements whereas some others can solely aim at subtle messages. But irrespective of the method you use, the main goal remains the same i.e. increasing your website’s ability to be discovered online. In today’s tech-savvy world, a huge number of prospective customers search the internet to find different kinds of information. By leveraging online resources and tools, you can spread...

Why Business Owners Need to Learn Digital Marketing Today, staying ahead than surviving in the competition has become the need of the hour. Survival is not enough. Small and large business owners are struggling to gain a competitive edge and stay ahead of their competitors. Due to evolution in technologies and expansion of prospects, business owners are trying to get ready for the future by incorporating digital marketing into their organizational models. As a popular global phenomenon, the Digital Marketing industry is worth $229 billion and is expected to reach $350 billion by the end of 2020. Considering this, digital marketing in a country like India has immense scope and growth, especially after the Startup India and Digital India movements. A digital marketing course can be advantageous for people from all walks of life. As such, learning digital marketing can open bigger opportunities for business owners, especially small enterprises that are attempting to target th...