A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue. A social media marketing expert should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels. Here are the digital marketing roles and responsibilities of a social media marketing expert:

Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

Promote the brand’s products and services on various social media channels.

Build social media marketing strategy and execute it through competitive and audience research.

Optimize company pages with each social media platform to increase the company’s social content visibility.

Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.