Digital Marketing Forum

If you want to hear some of the industry’s biggest movers and shakers offer advice to small businesses on how to outsmart the big guys, get in fast because tickets are selling now.

The 2016 Digital Marketing Forum will feature the head of brand at Facebook, two extremely successful business owners and a renowned brand strategist so you too can learn how to outperform the big players with the help of digital strategies.

Held on September 16th at The Westin Hotel, Martin Place, Sydney, the lunch panel discussion will feature Naomi Shepherd, Head of Brand Facebook and Instagram, Australia & New Zealand; Justin Dry, Co-founder and joint CEO at Vinomofo;  Kate Morris, Founder and CEO at Adore Beauty and Dan Gregory, Founder and CEO at The Impossible Institute.

The event will also launch the Sensis e-Business Report 2016, an annual report revealing how businesses and consumers are using technology with business insights you won’t find anywhere else in Australia.

As head of brand at Facebook and Instagram, Naomi Shepherd works with big brands to unlock the potential of Facebook and Instagram. This gives her a rich insight of how big advertisers use both platforms, and can therefore uncover how smaller businesses can compete successfully, without the overheads of marketing departments, advertising agencies or the budgets that exists at the big end of town.

As Co-founder and joint CEO at Vinomofo, Justin Dry, is the man behind one of Australia’s fastest-growing companies. Launched in April 2011, Vinomofo has grown quickly and profitably to a run rate of over $50 million revenue, more than 450,000 members, and a team of 120.

Vinomofo won the ‘Fastest Growing Company’ at the Deloitte Tech Fast 50 Awards 2013, ‘Online Business of the Year’ at the Australian Startup Awards 2014, ‘Best Website’ at the SmartCompany Web Awards 2014, ‘Best Startup’ at the SmartCompany Startup Awards 2014 and Online Retailer of the Year 2015 at the ORIA’s.

Founder and CEO of Adore Beauty, Kate Morris, started Australia’s first online beauty store in 1999 at the age of 21. Since then, adorebeauty.com.au has brought in millions of visitors each year, and nabbed an investment from retail superstar Woolworths.

When she launched, Kate relied on word-of-mouth, search engine marketing and editorial promotion to raise awareness of the site – a strategy she continues to this day.

Dan Gregory, Founder and CEO of The Impossible Institute, Dan has transformed leading brands including Coca Cola, MasterCard, Nestle and MTV. In a 20-year history as a thought leader in human behaviour, marketing, and communications, Dan Gregory has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and ROI.

His experience on the ABC’s Gruen Transfer and time spent in the US and UK as a stand-up comedian bode well for an entertaining and insightful presentation. With his experience and depth of knowledge there are few topics Dan can’t bring his focus to.