Qasim Raza

Successful marketing communication relies on a combination of the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. As the term suggests, marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four P’s of marketing (product, place, price, and promotion), the primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brand’s current customer base by reinforcing their purchase behavior by providing additional information about the brand’s benefits. A secondary goal of marketing communication is building and reinforcing relationships with customers, prospects, retailers, and other important stakeholders. Successful marketi...

THE ROLE OF TRADITIONAL PUBLIC RELATIONS IN SEO The Role of Traditional Public Relations in SEO An Event in conjunction with PMACC (Phoenix Marketing, Advertising, and Communication Collective). Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users simply rank better. We all know that the Penguin update eradicated easy link-building tactics of the past. This means that natural editorial links – from high-traffic, respected websites – are the currency of valued and effective inbound strategies. In this session, we explore how we best EARN these coveted editorial links, and the outreach that effective link building requires. We’ll also discuss current organic search best practices and how they fit hand-in-glove with communications strategy. Panelists will include: Mi-Ai Parrish, the ...

Content Marketing Content marketing has become a relevant marketing concept which in relatively short time acquired the “right of citizenship” in the communications industry. Content marketing is more than production of content. It has become a concept that connects production of content with understanding of the public and technology. Those who know what it’s about say that the role of Content Marketing is to build relationships and trust. A little over ten years since it first appeared as a concept, Content Marketing still raises many dilemmas. We tried to learn what Content Marketing is and what role it plays in the communication process from three Content Marketing experts: Primož Inkert, Lazar Džamić and Borislav Miljanović. Primož Inkert, PM poslovni mediji, Partner A horseless carriage. That’s what people used to call the first cars. It was similar with television, which they used to call radio with picture. The Internet is so young that we still don’t even kn...

Wanted: a new architecture for secure storage and retrieval of data If we as a society want to continue with our insatiable need to store our personal data in the cloud, then something at a fundamentally basic level needs to change — and indeed, it is. What started out as a whitepaper published in 2008 describing a “A Peer-to-Peer Electronic Cash System”, what we now know as the Bitcoin network, has evolved into a secure platform for secure and immutable storage and retrieval of digital records. The underpinning technology, known as “blockchain”, is well past proof-of-concept; the first large scale enterprise networks are already up and running (and not “just” for cryptocurrencies). Core concept #1: keep personal identity and data records separate Just as was implemented in the Bitcoin network, personal identity of users is not stored on blockchain networks. If you were to explore the publicly visible Bitcoin network which has recorded every bitcoin transaction ever...