Qasim Raza

Identity Management in the Age of Insecurity ALL STORIES BLOCKCHAIN STORYTELLING Over the past few years, the problem of identity theft and hacks of personal data has made regular headlines. Entire websites are dedicated to describing and documenting their growing frequency. Search engines, social media, public email platforms, credit card and mobile service providers, hackers, politicians, and radical political groups have all aggressively manipulated and abused our personal online data to politically sway, sell to, impersonate or outright steal digital assets or manipulate the behavior of large demographic swaths of the population. The result: outcomes of presidential elections have been altered, vast amounts of digital money stolen, personal health and credit card records leaked, and reputations tarnished. We are living in a time of identity warfare, and the massive computer and internet-based machinery that we have created to store and protect our personal d...

Marketing in the age of blockchain disruption Pioneers like these in this promising new application of blockchain technology face unique challenges when marketing their solution to different stakeholders. Facing a broad base of incumbent, installed record systems with a new, often misunderstood technology means communication needs to focus on simplification of what the technology can deliver and not on the technology itself. Key value propositions need to be tailored to each target audience, for example: Financial service providers need a system they can trust to guard their client’s assets as well as their identity. Typically handling thousands of financial transactions per day, they will also want to be reassured of the speed and scalability of a blockchain based database. Bullet-proof authentication of account holders and verification of transactions quickly and reliably is of the utmost importance. Awareness and benefits of the benefits of blockchain identity ma...

INTEGRATED ‘MARKETING’ COMMUNICATION Many SMEs businessmen who are still do not understand about how to communicate the integrated ‘marketing’ (Integrated Marketing Communication/ IMC). Because they do not understand this, they only conduct simple marketing activities which has impacts that are not really optimal. They have not conduct the marketing activities through all ways to make the company grow maximumly. 5 kegiatan Marketing Komunikasi Terpadu My experience as a consultant in many companies has given very clear information that businessmen of SMEs have to learn more about marketing so that their business can develop much better. Furthermore, in this article, I would like to discuss about IMC to add knowledge and increase businessmen competencies in terms of marketing. IMC is an effort that is used by the company to combine and coordinate all communication channel in order to inform, persuade, and remind customers directly or indirectly ‘about product ...

INTEGRATED MARKETING STRATEGY Traditional Marketing Tactics Brand identity development and strategy Marketing literature Trade publication advertising Trade show displays Direct mail campaigns Industrial P/R Photography Articles for trade publications Special event coordination Digital Marketing Tactics World class websites Ongoing search engine optimization (SEO) Social media marketing (SMM) Blogs: writing and planning Content marketing, White Papers, video, 3D animation and more Banner ads and landing pages Pay-per-click (PPC) advertising Remarketing or retargeting campaigns To reach potential buyers in the most cost effective ways, you have to know quite a bit about quite a lot. Either that, or work with a marketing firm that has the resources to integrate the traditional marketing methods that are working with new, interactive media. Typical ad agencies aren’t always equipped to meet industrial companies’ needs and surprisingly, do...