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INTEGRATED MARKETING STRATEGY

Traditional Marketing Tactics
Brand identity development and strategy
Marketing literature
Trade publication advertising
Trade show displays
Direct mail campaigns
Industrial P/R
Photography
Articles for trade publications
Special event coordination
Digital Marketing Tactics
World class websites
Ongoing search engine optimization (SEO)
Social media marketing (SMM)
Blogs: writing and planning
Content marketing, White Papers, video, 3D animation and more
Banner ads and landing pages
Pay-per-click (PPC) advertising
Remarketing or retargeting campaigns
To reach potential buyers in the most cost effective ways, you have to know quite a bit about quite a lot. Either that, or work with a marketing firm that has the resources to integrate the traditional marketing methods that are working with new, interactive media.

Typical ad agencies aren’t always equipped to meet industrial companies’ needs and surprisingly, don’t always have a clear understanding of today’s rapidly converging technologies and the digital landscape. Marketects knows how to integrate the traditional with the digital so that there is consistency and continuity and all tactics work together to produce better, measurable results.

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