10 Best PR Agencies for Startups

Hiring PR agency is a significant step and challenge to any company, no matter its size and stage of growth. When it comes about PR-company for a startup one should tread especially lightly. No doubt, landing the right story in the right publication may expose you to the millions of eyes, but it is imprudent, to put it gently, to think of PR as a silver bullet ensuring a resounding success. Traditional PR approach requires system, consistency and large investments, which may prove lethal for a startup budget.

No wonder, some insiders, PR-consultants included, discourage startuppers from hiring PR agencies. As J. J. Colao — founder of a PR agency and former Forbes magazine reporter — puts it, startups have not appropriate organization, bandwidth and stability to get through traditional PR campaign.

Well, is taking PR agency on board is just a waste of resources for startups? Whatever experts might say there is no black-or-white answer to the question simply because PR may have many forms. There are PR agencies sensible to startups’ needs and possibilities, whose non-traditional and tailored approach combines different tactics. Sometimes their activities go so far beyond traditional PR model that they are better described as communication development agencies.

It is evident, that in a hyper competitive world startups do need help of professionals to become visible, and addressing a dependable agency is a good alternative to opaque and random freelance PR market. Here is a list of PR agencies which assistance can make public relations an active ingredient of your — successful, no doubt — marketing strategy.