Qasim Raza

13 marketing strategies to market a new business For any business to survive, it is crucial to adapt to the modern ways of marketing. Gone are the days when businesses would rely on pamphlets and steamers; in this day and age, the digital medium plays a much larger role in uplifting a business in terms of reach and size. If your business is new in the market, you must do the right marketing strategy to attract customers. Even if your business isn’t profitable in the beginning, there’s no need to worry. Every business does take some time in blossoming. You must analyse the latest marketing trends which are the reason why so many businesses are performing exceptionally well today in the market. A shocking figure is only 33% of small businesses across the ten-year mark because most of them start declining after a few years. In this article, we will guide you through 13 marketing strategies you must take into account for your small business: 1.      ...

13 marketing strategies to market a new business For any business to survive, it is crucial to adapt to the modern ways of marketing. Gone are the days when businesses would rely on pamphlets and steamers; in this day and age, the digital medium plays a much larger role in uplifting a business in terms of reach and size. If your business is new in the market, you must do the right marketing strategy to attract customers. Even if your business isn’t profitable in the beginning, there’s no need to worry. Every business does take some time in blossoming. You must analyse the latest marketing trends which are the reason why so many businesses are performing exceptionally well today in the market. A shocking figure is only 33% of small businesses across the ten-year mark because most of them start declining after a few years. In this article, we will guide you through 13 marketing strategies you must take into account for your small business: 1.      ...

Media Planning The mission of Media Planning is to determine the best combination of media vehicles that will support your marketing campaign objectives. In Media, as in most things, planning is crucial. We insist on an exploratory meeting in order to understand your product and target audience before we begin. Our team uses statistics and other data to produce targeted audience and media consumption profiles.   We then relate these profiles to various media to determine the best combinations for each advertiser and product.

Digital Marketing Glossary Online Display Advertising/Targeting Display Advertising - a type of online advertising such as web banner ads and rich media relying heavily on images, audio and/or video. Retargeting Display Ads - is a form of online targeted advertising served to people who have already visited your website. Geofencing - ability to drop a pin on a particular location and mobile is served with in a certain distance to that location with a call to click function Pre-Roll Advertising - :15 - :30 spots on local or top sites that runs prior to the users desired content Social Media Marketing - driving attention to your social media platform through posts, boosts and like campaigns. Search Engine Optimization - optimizing your website to perform better on search engine result pages (SERPs). Paid Search/Pay Per Click (PPC) - implementing and monitoring paid search campaigns so that your site displays prominently at the top of search results.