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Digital Marketing Glossary

Online Display Advertising/Targeting Display Advertising - a type of online advertising such as web banner ads and rich media relying heavily on images, audio and/or video.
Retargeting Display Ads - is a form of online targeted advertising served to people who have already visited your website.
Geofencing - ability to drop a pin on a particular location and mobile is served with in a certain distance to that location with a call to click function
Pre-Roll Advertising - :15 - :30 spots on local or top sites that runs prior to the users desired content
Social Media Marketing - driving attention to your social media platform through posts, boosts and like campaigns.
Search Engine Optimization - optimizing your website to perform better on search engine result pages (SERPs).
Paid Search/Pay Per Click (PPC) - implementing and monitoring paid search campaigns so that your site displays prominently at the top of search results.

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