The 6 Step Social Media Marketing Strategy Plan for Your Business

Developing a Social Media Strategy for Your Business

Social media is more than just a fun way to engage and communicate with friends.  It can be an extremely powerful business marketing tool if strategically implemented.  A common mistake businesses make is failing to develop a formal social media plan.  Having a plan for social media is just as important as it is any digital marketing plan.  A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media.

A social media marketing plan includes many of the same elements of a traditional marketing plan.  Research into target markets and consumer purchasing is a must.  Identifying brand strengths and weaknesses is also important.

Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan.

1. Identify a social media manager

With the many tasks involved with running a successful business, social media can fall by the wayside. Before your business embarks on a social media campaign, it is a good practice to identify a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager(s) to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback.  The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.

2. Create branded pages

Once you have identified your manager(s), it’s time to create branded pages. First, determine which social media sites you want to use.  Small businesses should consider Facebook, Twitter and Google+ at the very least.  In some cases, other sites including LinkedIn, Pinterest and Houzz may also be appropriate.