Qasim Raza

The Role of IMC in the Marketing Process The advent of 21st century has marked a sharp change in almost all fields of life, including business strategies. The old strategies, beliefs and tactics of marketing and selling a product are no longer valid in today’s world. New techniques and technologies have emerged on the surface of the business arena and have become eminent for effective marketing strategies. In the following paragraphs, we will be highlighting one of these strategies that is Integrated Marketing Communications which is currently in practice by all big multinationals and the role it is playing in enhancing business approach. IMC is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. Integrated Marketing...

The Role of Digital Marketing in Business Development Digital marketing campaigns are becoming more ubiquitous and efficient as people use e-commerce platforms and digital devices instead of visiting physical shops Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With advent of affordable devices and data plans, digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shops. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marke...

5 Steps in Developing Effective Marketing Communication Marketing communications are messages and correlated media used to communicate with a market. A successful marketing communications plan results in an enhanced, more dependable brand experience. Thus, resulting in more sales. The first step is identifying the target audience. Begin by identify your current audience and determining why they chose your product or service. The better you understand your audience, the better you can appeal to their interests. Also, consider a research plan to help gather data relating to demographics, purchase patterns, and why people purchase your product. The second step is determining the communication objectives. These objectives should be specific and measureable. You need objectives to determine if the plan is effective. All communication efforts must to be established in a vision for change. The third step is design the message. Your marketing message is what grabs your audien...