5 Steps in Developing Effective Marketing Communication

Marketing communications are messages and correlated media used to communicate with a market. A successful marketing communications plan results in an enhanced, more dependable brand experience. Thus, resulting in more sales.

The first step is identifying the target audience. Begin by identify your current audience and determining why they chose your product or service. The better you understand your audience, the better you can appeal to their interests. Also, consider a research plan to help gather data relating to demographics, purchase patterns, and why people purchase your product.

The second step is determining the communication objectives. These objectives should be specific and measureable. You need objectives to determine if the plan is effective. All communication efforts must to be established in a vision for change.

The third step is design the message. Your marketing message is what grabs your audience’s attention. In your message portray why they should trust you and why they should choose you over your competitors. Appeal to your prospect’s sensitives that trigger positive reactions.

The fourth step is choosing the media. It is important to choose a media mix that fits your target audience. Select a media they spend their time and attention at. With the increase in online marketing, there are more ways to interconnect than ever before.

The last step is select the message source. There are two types of sources. Source means the person involved in communicating a marketing message, either directly or indirectly. The characteristics of the source affect the sales and advertising memo.