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Why do you Need a Social Media Marketing Strategy? In yesterday’s article, we looked at the nature of the term ‘social media marketing’. We discovered that marketing on social media is not just about putting a couple of posts on the first platform that you can get your hands on. To be successful with respect to social media marketing, you need to adopt a strategic approach that’s underpinned by the core principles of your business. We also chatted a bit about the necessity of having a social media marketing strategy. This is because it informs all the activities that you take on social media and allows you to achieve the goals that you set out to. If you don’t have a plan in place in order to achieve your goals, chances are very good that you won’t be successful in your endeavours. How do you put together a social media marketing strategy? Putting together a plan or strategy for your social media marketing efforts is no different than putting together a strategy for any o...
Anatomy of a Successful Social Media Strategy Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more. The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once? The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project. There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of ...
New Seventh Edition Now Available! The rapid advance of social and digital media technology has changed the landscape of communication and business entirely. One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business. Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson: Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts. Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics. Include...