By -

New Seventh Edition Now Available!



The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.

One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.

Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:

Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.
Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.
Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.

Comments

Post a Comment

Popular posts from this blog

By -
Image
  कंप्यूटर सीखने का सही तरीका, जिससे बनेगा आपका करियर ✓ अपना मन बनायें। ✓ अकेले से बेहतर ग्रुप में सीखा जाता है। ✓ जब भी हो सके बहस करें अपने काम के बारे में। ✓ थोड़ा आराम करें। ✓ पूछने से न शर्माएं। ✓ आइडियाज ढूंढें। ✓ टाइम का सही इस्तेमाल करें। ✓ शक होने पर पूंछें। ✓ ध्यान से काम करें। ✓ ज़्यादा दिमाग पर टेंशन न लें। ✓ तय करें क्या करना है। ✓ अपना टाइम बांधें। ✓ तफरी भी ज़रूरी है। ✓ टुकड़ो में काम करने से बचें। ✓ हर चीज़ सीखने की कोशिश न करें वरना एक में भी परफेक्ट नहीं हो पाओगे। Follow me on Facebook, Twitter, Instagram @qasimraza #education #computercourses #qasimraza22 #freeclasses #training
Read more
By -
Image
Evolving together In today’s fragmented world, integrating marketing and communications is more than just a trend: it can be a matter of organisational survival. Communication Director MagazineIssue FocusMarketing Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals. Confronted by demanding yet distracted consumers on the one hand, and a fast-paced and volatile business environment on the other, marketing and communications professionals are hard pressed to steer consumer behaviour and effectively measure responses to campaign performance. As any experienced business leader knows, developing outstanding products and assembling a highly talented management team only gets you to the starting block. Ultimately, the race for business success hinges on persuading significant numbers of customers to select your company’s products or services over those of other businesses. The question then...
Read more