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Communicating What To Whom?
This three-hour seminar provides a beginner’s guide to the public relations and corporate communications sector. Who in a big company has a communications role? Where does PR fit in alongside advertising, marketing and sales? What are the different strands of PR? And why do some PR disciplines not call themselves ‘PR’? We’ll answer all these questions as we explore the wider communications industry.
WHAT THIS COURSE COVERS:
• The role that public relations and corporate communications plays – and how it interacts with marketing, advertising and sales.
• Why the sector has two names.
• Why companies need to manage relationships with the public.
• What we mean by ‘company’ and what we mean by ‘public’.
• How to segment the communications business by stakeholder, client, activity and circumstance.
• The respective role of in-house teams and agencies.
• The key stages of an effective communication strategy.
WHO SHOULD ATTEND THIS COURSE?
• Anyone new to the public relations or corporate communications industry.
• More experienced practitioners keen to get an understanding of the wider business beyond their specalisms.

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