SPECIALISTS IN ROBUST BUSINESS COMMUNICATIONS

Virtue PR & Marketing Communications excels in providing solutions that integrate into our client's marketing and communications goals. We deliver communication services in four key Specialty Areas: Public Relations, Media & Stakeholders Outreach, Integrated Communications and Marketing & Research. Working with the client, we drive each strategy with meticulous planning, strategic direction and clear-headed execution, to deliver the message with maximum impact. Whether you require crisis management, corporate branding, celebrity programs or brand awareness, Virtue is ready to step in and take control.

PUBLIC RELATIONS

PR ADVISORY & DELIVERY

REPUTATION MANAGEMENT

DIGITAL PR

LEADERSHIP POSITIONING & EXECUTIVE VISIBILITY

CORPORATE MESSAGING PROGRAMS

OPINION FORMATION & PUBLIC ADVOCACY

MEDIA & STAKEHOLDERS OUTREACH

MEDIA MANAGEMENT

For a client, having an agency that has strong contacts with media is half the battle won. At Virtue, we work closely with local, regional and international editors, correspondents and reporters, to ensure across-boarders coverage for our client’s messages. Virtue prides itself on its competency in media mapping and we work closely with print, broadcast, audio and online media to generate maximum visibility for our clients at the right time and through the right channels. Virtue helps our clients reach audiences effectively through ongoing dialogue with key media, including proactive article and feature placement, press conferences, roundtables, interviews, media message development, media profiling, media generation activities, message tracking, media response activities, media audit and video news releases.

MEDIA TRAINING

MEDIA MONITORING & CAMPAIGN ANALYSIS

INVESTOR & SHAREHOLDER OUTREACH

INFLUENCER & ANALYST OUTREACH

CORPORATE SOCIAL RESPONSIBILITY

INTEGRATED COMMUNICATIONS

CRISIS COMMUNICATIONS

Crises are a real barometer of an organization’s solidity. Pre-empting crises, therefore, should always be the goal of any marketing communications program. PR is the most effective tool for limiting damage to public image in times of crises. The task of managing crisis situations is handled by our senior teams who guide clients on how to avoid or manage crisis situations. In the event of any trouble, we make sure we are there by your side. We then create communications plans that address the factual realities as well as perceptions amongst stakeholders, after gaining a deep understanding of the issues involved.

INTERNAL COMMUNICATIONS

CROSS-CULTURAL COMMUNICATIONS

CORPORATE COMMUNICATIONS

CHANGE COMMUNICATIONS

EDITORIAL, TRANSLATIONS AND INTERPRETATIONS

MARKETING & RESEARCH

DIGITAL, VIRAL AND DIRECT MARKETING

At Virtue, online communication is a high priority area. We use content marketing and online brand engagement, including search engine marketing and optimization to reach out to stakeholders.

BRAND MANAGEMENT

CORPORATE IDENTITY & PUBLISHING

CREATIVE & PRODUCTION SERVICES

EVENT MANAGEMENT

RESEARCH

DIGITAL, VIRAL AND DIRECT MARKETING