The B2B landscape has undergone a significant transformation
over the years. The emergence of digital technologies and platforms has created
a drastic impact on marketing strategies. In an information-hungry age,
customers are playing a more active role very early on in the sales
process. The role of digital marketing
is to address this change in … Continue reading Role of Digital Marketing In
The B2B Market.
Evolving together In today’s fragmented world, integrating marketing and communications is more than just a trend: it can be a matter of organisational survival. Communication Director MagazineIssue FocusMarketing Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals. Confronted by demanding yet distracted consumers on the one hand, and a fast-paced and volatile business environment on the other, marketing and communications professionals are hard pressed to steer consumer behaviour and effectively measure responses to campaign performance. As any experienced business leader knows, developing outstanding products and assembling a highly talented management team only gets you to the starting block. Ultimately, the race for business success hinges on persuading significant numbers of customers to select your company’s products or services over those of other businesses. The question then...

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