Qasim Raza

ROLE OF DIGITAL MARKETING IN THE B2B MARKET The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more active role very early on in the sales process.   The role of digital marketing is to address this change in … Continue reading Role of Digital Marketing In The B2B Market.

WHAT IS THE FUTURE OF DIGITAL MARKETING IN B2B As we are in the middle of this year, we can see how profound the change is in digital marketing. We have seen that content is more dynamic, technology more intelligent, and marketing campaigns are more strongly integrated. And after a dynamic 8 months, many marketers across industries are looking forward to the new year and asking themselves what will be the biggest B2B digital marketing trends in 2020 Currently, In 2019 we see that many trends are already underway – but the most interesting will take a new turn, either revealing a much larger scope increase or as yet untapped marketing potential. If you continue to embrace the past without looking ahead to the future you will never succeed in marketing. In short, you need to constantly see that you feel that the puck is going instead of sitting back and hope that the puck comes to you. Over the years, the entire sales and marketing process for B2B and enterprise organizations ...

The Role of Digital Media in the new age of Advertising The Role of Digital Media in the new age of Advertising One needs to be very aggressive in marketing strategies if business has to prosper. And it is the age of digital marketing. Advertisements in online media have taken precedence over advertising through print media, and rightly so. The tech savvy young generation prefers mobiles to TV or newspapers. It makes sense to invest in digital media advertising to promote your business. What is digital marketing? Digital marketing or online marketing is to promote your business interests through digital media such as through websites, emails, blogs and articles or through social media. Hire the services of a good digital marketing company in Bangalore which will look into the digital advertising aspect to get you more customers in your business. What are the types and means of digital marketing? SEO- Search Engine Optimization is various techniques and tools used ...

Types of digital marketing The concept of digital marketing is very wide, it consists all form of marketing operating digitally or electronic device The most common digital marketing are: •     Email marketing •     SEO (search engine optimization) •     PPC (pay per click) •     Social media (marketing) •     Online advertising •     Viral marketing •     Text messaging 1.     Email marketing: It is the earliest form of the digital marketing.it is a way to sending commercial messages, the delivering personalized and targeted messages at the correct time both comes under it as, brands like amazon, Flip kart, Lens kart and other websites send emails to their targeted audience, its mainly used to send advertisements, sales information, request business to build the trust, loyalty and brand awareness, email marketing can be done either ...

The Role of IMC in the Marketing Process The advent of 21st century has marked a sharp change in almost all fields of life, including business strategies. The old strategies, beliefs and tactics of marketing and selling a product are no longer valid in today’s world. New techniques and technologies have emerged on the surface of the business arena and have become eminent for effective marketing strategies. In the following paragraphs, we will be highlighting one of these strategies that is Integrated Marketing Communications which is currently in practice by all big multinationals and the role it is playing in enhancing business approach. IMC is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. Integrated Marketing...

The Role of Digital Marketing in Business Development Digital marketing campaigns are becoming more ubiquitous and efficient as people use e-commerce platforms and digital devices instead of visiting physical shops Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With advent of affordable devices and data plans, digital platforms are increasingly being incorporated into marketing plans and everyday life, and digital marketing campaigns are becoming more ubiquitous and efficient as people are increasingly beginning to use e-commerce platforms and digital devices instead of visiting physical shops. Some of the common digital marketing methods are social media optimization, search engine optimization (SEO), e-mail direct marketing, e-commerce marketing, search engine marketing (SEM), data-driven marke...

5 Steps in Developing Effective Marketing Communication Marketing communications are messages and correlated media used to communicate with a market. A successful marketing communications plan results in an enhanced, more dependable brand experience. Thus, resulting in more sales. The first step is identifying the target audience. Begin by identify your current audience and determining why they chose your product or service. The better you understand your audience, the better you can appeal to their interests. Also, consider a research plan to help gather data relating to demographics, purchase patterns, and why people purchase your product. The second step is determining the communication objectives. These objectives should be specific and measureable. You need objectives to determine if the plan is effective. All communication efforts must to be established in a vision for change. The third step is design the message. Your marketing message is what grabs your audien...