Qasim Raza

Integrated Marketing Communications for Every Sized Organization I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations. Integrated marketing communications isn’t new. In the late 90s and early 00s, lots of organizations were finding ways to break down internal silos and inspire departments to work together.  Dell asked WPP to consolidate  all of its agencies under one roof and you saw traditional ad agencies bringing in PR, PR agencies bringing in graphic designers, and web firms finding ways to work with PR and advertising. Integration vs. Silos Then, of course, the tech bubble burst, 9/11 enveloped the w...

Public Relations and Marketing Communications Public Relations and Marketing Communications  (PR MarCom)  staff work to enhance the reputation of the college by creating awareness of the work and impact provided by Lone Star College-Montgomery students, faculty, staff and alumni. PR MarCom offers a wide range of services including media relations, marketing, advertising, digital strategy, brand monitoring, event planning and promotion, and creative services. Submit a  Marketing Request  for assistance. View  Organizational Chart . 

How to Structure Modern Marketing Departments For Success Could an outdated  marketing department structure  hold you back from success? It’s certainly possible. This industry moves fast. In order to keep up, you need the right people, with the right skills, doing the right tasks. If silos prevent your team from doing its best work, you could wind up spinning your wheels, without realizing why you’re not moving forward. Unfortunately, many organizations are unprepared to adapt to future changes. Leaders will staff talent skilled in emerging technologies and tactics, while followers with catch up too late (if at all). If your business is going to thrive, both today and in the future, it’s imperative your org chart is built to scale. So, how can you make sure your company is built for the future of marketing? Start planning now to determine: ·          What skills will you need (and who has those skills)?...

INTEGRATED COMMUNICATIONS GETTING YOU AHEAD Incisive marketing strategies and innovative thinking make the difference between an ordinary and extraordinary communications consultancy. We are not simply PR, social, content and digital marketing specialists.  We are an integrated communications agency where original thinking is at the very core of everything that we do. Perhaps it's why clients say – we create brilliance! Find out more about  our agency .

SPECIALISTS IN ROBUST BUSINESS COMMUNICATIONS Virtue PR & Marketing Communications excels in providing solutions that integrate into our client's marketing and communications goals. We deliver communication services in four key Specialty Areas: Public Relations, Media & Stakeholders Outreach, Integrated Communications and Marketing & Research. Working with the client, we drive each strategy with meticulous planning, strategic direction and clear-headed execution, to deliver the message with maximum impact. Whether you require crisis management, corporate branding, celebrity programs or brand awareness, Virtue is ready to step in and take control. PUBLIC RELATIONS PR ADVISORY & DELIVERY REPUTATION MANAGEMENT DIGITAL PR LEADERSHIP POSITIONING & EXECUTIVE VISIBILITY CORPORATE MESSAGING PROGRAMS OPINION FORMATION & PUBLIC ADVOCACY MEDIA & STAKEHOLDERS OUTREACH MEDIA MANAGEMENT For a client, having an agency that has strong contacts...